01
Get Clear
The problem, users, business goal, systems, constraints, data, and fit.
Business-minded digital design + development
Thoughtfully designed websites and practical web apps for growing businesses. Built with an AI-enabled development process—and guided by human judgment from the first conversation through launch.
Clear scope. Direct collaboration. Built around your business.
Who we serve
01An outdated website is underselling the business.
02Good leads are getting lost in a poor experience.
03A spreadsheet is becoming an operational system.
04Employees are moving information by hand.
05Important processes are living in email.
06Disconnected tools create duplicate work.
07A useful idea is stuck because custom development feels inaccessible.
Concepts in context
Concept 1 of 2: Website.
How AI fits
AI accelerates parts of the development process. It does not replace understanding the business, design judgment, scope decisions, review, testing, or human accountability.
Working prototypes make decisions concrete earlier.
Reduce repetitive build work and focus on customer needs, structure, workflows, and design.
Iterate around actual feedback rather than defining every detail before anything exists.
Your website or app doesn’t need AI features to benefit from an AI-enabled development process.
The process
01
The problem, users, business goal, systems, constraints, data, and fit.
02
Structure, UX, workflow, visual direction, and scope.
03
Working previews and iterative feedback make progress visible.
04
Testing, deployment, handoff, documentation, and agreed support.
Scope, responsibilities, ongoing costs, and handoff expectations are discussed before the build begins.

Founder-led
Keith Palmer is a digital strategist and builder whose background combines digital strategy, websites, UX, marketing, internal tools, and cross-functional technology work.
Meet KeithCommon questions
Start with the problem
A better website. A smoother workflow. An idea worth exploring. Start with the business problem—we can work through the rest.